2011 BMW X1 could either solidify or ruin BMW’s reputation.

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I’ve seen it doing huge loops from the beach to downtown and back on Sunset Boulevard the last few months, and my feeling is always the same. Is the upcoming 2011 BMW X1 yet another step in their quest to be the world’s volume luxury brand, or yet another nail in the premium brand? After successfully stretching the brand’s promise with the original X5, BMW has added a steady stream of ever-more interesting models to the line-up. One need only witness the upcoming 5-Series GT, which is a super ugly way of saying a 5-Series sedan with a sloping hatchback and tall, Subaru Forrester type side panels. But this X1 looks pretty slick. Certainly not pretty PRETTY, with the new 7-Series inspired nose, but otherwise slick and premium. The interior especially looks great, and will be years ahead of the godawful Mercedes GLK interior. Here in LA, this will be a hit for sure. What actress on her way to yoga wouldn’t want one?


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